Background
The Farm Project was founded by Zooey Deschanel and Jacob Pechenik. Its mission is to reconnect people with food, making it easy for everyone to grow food themselves and connect directly with farmers in their communities.
Why I was hired
To design a new iOS app to serve as a companion to the Lettuce Grow Farmstand - a self-watering, self-fertilizing hydroponic system for growing your own food. Additionally, The Farm Project also wanted an iOS iPad app to serve their BtoB sector.
Lettuce Grow Farmstand App
The Farmstand App is a BtoC app and was designed to incorporate different features that would allow the user to manage their Farmstand - literally from farmstand to table
Phase one design features included Plant Identification for checking on different plants, their identity, and issues; guidance on taking care of plants such as monitoring pH, watering, notifications and task reminders, as well as recipes for food grown from their online recipe library.
Business to Business
As another strategic direction of The Farm Project, Lettuce Grow wanted to develop a BtoB urban farm managed service app that would allow businesses to manage their farm production and deliveries. The app was designed specifically for iPad for professional use. This also included design accommodations for a private label version.
