Background
Into year three of the pandemic, Taste of Home wanted to learn about how their audience is cooking right now and explore current attitudes toward meal planning, cooking and working in their kitchens.
Why I was hired
To design and produce a white paper about "cooking at home" that Taste of Home could leverage to deliver insights to potential advertisers in the space, as well as digital ad campaign assets for promotion following release.
Results
The white paper was used for lead generation with a paid, targeted media campaign, social media content and communication with existing clients. It drove 126 qualified leads and a 5-figure contract.
Published 2022
