Background
Padre Media was a fast-growing startup in the tech industry that was primed for a rebrand to help establish its unique positioning and authority in the tech space. Its goal was to create a stronger corporate footprint throughout its network of properties and key touchpoints.
Why I was hired
To develop the new brand under the name Guiding Tech Media, that would connect Padre to its flagship property Guiding Tech, and best represent the mission of the company. Design a new website under new brand.
New brand launch package included logo, colors, fonts, brand guidelines, deck template, assets; new responsive corporate website.
Results
New brand released and site launched. "The new brand reflects the team’s commitment to helping people figure out technology, and unites its portfolio of tech media properties." - Founder/CEO
Launched 2023
The Brand
Digital
