Background
The Market Development team was responsible for helping tell the story to big advertisers, sold by Brand Ad Sales, and developed by product integrations.
As the lead designer I designed solutions for pre and post sale campaigns, including pitches, white papers, and ad integrations across the entire suite of own and operated properties, as well as the IndieClick network. This primarily included eHow, LIVESTRONG, TypeF, and CRACKED. I also developed and socialized standards and style guides for ad integrations specific to each property.
Pre sale campaign pitch for Virgin America Sit and be Fit program on LIVESTRONG.COM.
iPad takeovers for AXE and DEXTER brands
Various takeovers and integrations across different sites.
